The Millennial's Advisor

The Youthful Face of Experience

Category: Logo + Branding

The

Details

Client:

The Millennial’s Advisor

Agency:

None

Role:

Graphic Design + Art Direction

The Millennial’s Advisor is a start-up which provides investing advice, tailored to the needs of young millennials who feel that the financial sector is out of touch with their needs.

The goal of the project was to create a feeling of trust and reliability, while retaining a youthful vibe and style. We explored multiple options, and a version inspired by the design of US currency stood out. Also, in case you’re wondering, yes, the third concept does look conspicuously like the Patriot Act with Hasan Minhaj’s logo, but I was first.

Final concept

Initially presented concepts

The Millennial's Advisor

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