Category: Logo + Branding
Client:
The Millennial’s Advisor
Agency:
None
Role:
Graphic Design + Art Direction
The Millennial’s Advisor is a start-up which provides investing advice, tailored to the needs of young millennials who feel that the financial sector is out of touch with their needs.
The goal of the project was to create a feeling of trust and reliability, while retaining a youthful vibe and style. We explored multiple options, and a version inspired by the design of US currency stood out. Also, in case you’re wondering, yes, the third concept does look conspicuously like the Patriot Act with Hasan Minhaj’s logo, but I was first.
Final concept
Initially presented concepts