Pure Pet Dog Food

This dog food packaging concept was born out of a desire to break healthy, organic dog foods out of their traditional mold. Bright colors and bold illustrations replace the overutilized browns and greens that pervade the market. The concept is based on the belief that while customers want to feed their dog healthy, natural foods, they also want them to have fun, and enjoy their food just like humans do. Flavors like "Chicken Dinner with Cranberry Glaze" help consumers to trust that they are feeding their dogs healthy, "real" foods, spoiling their happy four-legged friends, and making the family cat quite jealous that Pure Pet doesn't have a line of cat foods quite yet.