F5 came to us at BuzzBee wanting to modernize their message and showcase their relevancy in the competitive cloud-based services market. Our strategy centered around creating a hero user, with a relatable analogy to the product. We developed content and design that connected with customers by using sophisticated and modern themes which created curiosity and nurtured leads through to conversion. Their new product launched with bold, unexpected messaging and strikingly beautiful visuals, making it clear that with F5 you’re in control.