Ahh, the dreaded "internal project" at an agency. Usually underfunded, underappreciated, and not that cool, but personally, I believe that one of the most important jobs of any designer is to bring fun and beauty to unexpected places.

Some times in doing so, you will find that where there isn't a lot of attention, there is a lot more creative freedom and opportunity. By looking for that, we were able to bring a fresh style and some fun graphics to an underappreciated area.