Beautiful Mess

Beautiful Mess was an event held for girls between the ages of 11 and 18, to discuss the meaning of true beauty, inside and out. After researching similar event branding, and contemplating how to best communicate the intention and purpose of the event, keeping the design out of the computer as much as possible was an obvious choice. My search for a way to properly portray the "beautiful mess" concept led me to the abstract work of color field painters such as Kenneth Noland and Mark Rothko. I wanted to maintain the sense of order and organization found in Rothko's paintings, but diminish the level of clear separation among the different elements, and infuse the design with more humanity. This led me to my first attempt at painting with watercolor paints, and illustrating the type with pen and paper.